Our story
30-day trial sleep
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2-year warranty
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Orthopedic comfort
Support for muscles & joints
About Woefel
Woefel was founded by Niels and Jarno, driven by the conviction that dog products should be more than just practical. A dog is a full member of the family and deserves comfort, peace, and quality — every single day.
During our search for good products for our own dogs, we noticed that much of what was available was either too garish or compromised on quality and appearance. We knew we could do better. From that idea, Woefel was born.
At Woefel, we focus on products that contribute to relaxation and well-being, with a calm, warm aesthetic that also fits into a modern interior. We pay careful attention to materials, finish, and design, so that every product is not only great for the dog but also pleasant for the owner.
Woefel is a brand that is growing step by step, with attention to detail and dedication in everything we do. We are building something we fully believe in — and our customers notice that.
The Road to Woefel
2025
On November 1, 2025, Woefel was officially registered with the Chamber of Commerce. An important moment when an idea transformed into a real brand. From here, the development of Woefel began: step by step, with a focus on quality, peace of mind, and products that genuinely add value for both dog and owner.
The registration with the Chamber of Commerce felt like the beginning of something new. Not a grand launch, but a clear starting point. From that moment on, we began to shape Woefel step by step, with attention to detail and design.
2025
December
In this phase, Woefel began on paper. Ideas were sketched, shapes tested, and comfort was paramount. Each design stemmed from one question: what does a dog truly love to lie in? By drawing, erasing, and starting anew, the foundation was laid for beds that exude peace, security, and quality.
2026
January
The first designs were tested in daily life with Yumi. By observing how she lay, turned, and rested, it became clear what true comfort means. Only what she continued to use progressed to the next phase.
2026
February
After a thorough process of sketching, testing, and refining, Woefel is on the eve of its launch. What started as ideas on paper has evolved into a well-thought-out product, designed with attention to comfort, tranquility, and daily use. The first beds are currently being prepared and are ready to soon make their way to homes where dogs can truly feel at home.